Every enquiry you miss books with someone else.

Slow replies, messages spread across Instagram, email and the phone, a website that doesn’t answer the basics. We fix the website and the follow-up behind it, so every enquiry gets a fast answer and a clear next step.

Four people waiting. Most will book with whoever replies first.

Where enquiries slip

Pick your kind of business. The details change by industry; the gaps are usually the same.

Parents ask about trial classes on Instagram, by email and at pickup. I lose track of who I’ve answered.

Dance, music, sports, tutoring, martial arts, child care

Thursday, 9:00 pmA parent compares three programs and emails all three. The first one to reply with an actual trial date gets the registration.

Where it slips

  • Program details buried in a PDF, so parents can't see ages and times on a phone.
  • Registration by email, then waiting to hear if there's a spot.
  • Enquiries in DMs, email and at the desk that never end up in one list.

What we'd set up

  • Program pages with ages, days and times a parent can read in thirty seconds.
  • A trial request that replies right away with real times.
  • One list of every family, with a reminder if nobody has replied within a day.

What we set up

Three fixes for those gaps. Use one, or let them work together: a website that answers the basics, one list of every customer, and replies that go out in seconds.

Website Design & Development

New websites and redesigns that explain what you do, look like one consistent brand, and make it easy to enquire, book or register.

  • Structure, writing and visual design
  • Booking, quote and registration forms
  • Fast, accessible, built for phones first
How we build websites

CRM & Internal Tools

One place for every customer, job and next step, set up around the way your team already works, so nothing depends on someone remembering.

  • Customer records with the full history
  • Tasks, owners and due dates
  • Dashboards that answer real questions
See the CRM we set up

Response & Follow-up Automation

New enquiries get a useful reply in seconds, quotes get a polite follow-up, bookings get a reminder, and your team hears the moment a person is needed.

  • Instant acknowledgement and routing
  • Missed-call text-back and reminders
  • Follow-ups that stop on a reply
Watch a workflow run

Tue 9:41 pm · Hannah fills in the trial form

Ottermere · sent automaticallyHi Hannah, thanks for asking about lessons. Free assessment times this week: Wed 4:30, Thu 5:00 or Sat 10:00. Reply with one and it’s yours.

No reply by Thursday

Follow-up · Thu 10:00 amJust checking you saw these, Hannah. Saturday at 10:00 is still open.
Saturday works!

Replied · follow-ups stopped · Dana notified

Dana, front deskYou’re booked for Saturday at 10:00. See you at the pool!

Our work

Three complete example websites, each with its own brand, layout and booking flow. Open any of them and look around; they work on a phone as well as they do here.

Swim school, ages 6 months to 12 years

Ottermere Swim School

A bright, confident site for a children's swim school: levels laid out as pool lanes, lesson times by day, clear fees and a free-assessment request parents can finish in a minute.

Built
Homepage, levels and badges, lesson times, fees, free-assessment request
Type
Bricolage Grotesque and DM Sans
Colour
View the site

Kitchen and bathroom renovation

Larchwood Renovation

A photography-led site for a renovation company: recent projects up front, what each service includes, a week-by-week process and a three-question quote request.

Built
Homepage, project gallery, services, process timeline, quote request
Type
Schibsted Grotesk
Colour
View the site

Reformer Pilates studio

Stillroom Pilates

A calm, precise site for a boutique studio: today's classes on the first screen, the whole week's timetable with spaces left, clear pricing and an intro-class booking.

Built
Homepage, class guide, weekly timetable, pricing, intro-class booking
Type
Geist
Colour
View the site

Ottermere, Larchwood and Stillroom are fictional businesses. We designed and built these sites to show the standard of our work; the photography is licensed stock from Unsplash.

How a project runs

You approve each stage before the next one starts, and nothing goes live without your go-ahead.

  1. Tell us what you need

    A new website, a better way to track the work, faster replies, or a free look at what you have now.

  2. We look at it properly

    For an existing setup we test it the way a customer would. For a new project we learn how your business works.

  3. Written quote

    The scope and one fixed price in writing, usually starting with whatever matters most.

  4. Build, review, launch

    You see everything before it goes live, and we walk you through it at handover.

Questions people ask

The short answer comes first. Open any question for the detail.

Still have a question? bookedlabsco@gmail.com

01Who is this for?

Local businesses where people need to understand you and get in touch before they buy.

That usually means schools and academies, studios, clinics, and trades and service companies. What they have in common is that a sale starts with an enquiry: a parent asking about a trial class, a homeowner asking for a quote, a client asking when you're free.

Some come to us for something new, like a first proper website or a system to keep track of customers. Others already get enquiries but couldn't say for certain that each one gets a fast reply and a follow-up.

  • Customers usually contact you before they book or buy.
  • Enquiries arrive in more than one place: your form, the phone, email, Instagram.
  • You or a small team answer them in between everything else.

If that sounds familiar, we can probably help.

02What exactly do you do?

Three things that work on their own or together: websites, CRM and internal tools, and response automation.

  • Websites that explain what you offer clearly and make it easy to book or ask for a quote, on a phone as much as a laptop.
  • CRM and internal tools so every enquiry and customer has one record, one owner and a clear next step.
  • Response and follow-up automation so new enquiries hear back in seconds, and nobody falls through the cracks while your team is busy.

You don't need all three. Most businesses start with whichever problem is costing them most right now. If we think a different one matters more, we'll tell you.

03Are the example sites real businesses?

No. They're fictional, and each one says so at the bottom of the page.

We designed and built Ottermere, Larchwood and Stillroom so you can judge our work by using it, not by reading about it. Each one has its own brand, type and layout, and its own booking or enquiry flow.

Open one on your phone and try it: the menus, tabs and forms all work. The forms don't send anything. The photography is licensed from Unsplash and credited on each site.

04What does it cost?

Websites and CRM projects get one fixed price, in writing, before any work starts.

The price depends on the size of the job: how many pages or screens, how much content needs writing or moving, and what has to connect to what. Once we've agreed it, it doesn't change.

The new-enquiry response automation is priced differently: a one-time setup fee, then a monthly fee. The monthly fee only begins once it's live, replying to enquiries from your connected sources, and has booked at least one appointment to your calendar. There's no long contract.

We confirm exact numbers once we've seen your setup, usually after a short call.

05What is the free review?

A free look at your current setup from your customer's side.

It's for businesses that already have a website or enquiry process. Here's what we do:

  1. Open your site on a phone the way a customer would.
  2. Try to book or ask for a quote, and note anywhere it gets confusing or slow.
  3. Send a real enquiry through your form and time how long it takes to hear back.
  4. Email you a short summary of what we found and the two or three things we'd fix first.

There's no obligation. Some of the fixes will be things you can do yourself, and we'll say so.

06Do I have to change the tools I already use?

Usually not.

If your website, calendar or CRM works, we connect to it. We only suggest switching when a tool is the reason things get lost, for example when it can't send a text, can't be shared with your team or doesn't connect to anything else.

If we do suggest a change, we show you why before anything moves, and what moving would involve.

07How long does it take?

Days for small fixes and for the response automation. Longer for a new website or CRM, with a date agreed before we start.

A new website or CRM depends on its size and on how quickly content and feedback come back. Either way you get a date up front, and we tell you early if anything puts it at risk.

  1. A short call, then a written scope and fixed price.
  2. Design or setup, with progress you can see as it happens.
  3. Your review and changes.
  4. Launch, plus a walkthrough so your team knows how it works.
08What do you need from me?

Less than most people expect.

  • Access to your website and the places enquiries arrive, added as a user. Never your passwords.
  • Your booking preferences and availability.
  • For websites, what you know about your customers, plus any logo, photos or wording you already have.
  • Someone who can approve things, so decisions don't stall.

We do the setup and the testing.

09Who will I be dealing with?

One person, from start to finish.

Whoever answers your message is the person who plans and builds the work, so nothing gets lost in a handoff between sales and a delivery team.

You can reach us any time at bookedlabsco@gmail.com.

Start a project

Tell us what's going on with your website, your enquiries or the way your team keeps track of work. It takes a couple of minutes.

  1. Answer a few quick questions in the form. New projects and existing setups are both welcome.
  2. We reply by email with what we'd suggest and, if it helps, times for a short call.
  3. If it's a fit, you get a written quote with the scope and a fixed price before any work starts.

Prefer email? bookedlabsco@gmail.com
Or book a 15-minute project call.

What's not working?

Pick as many as apply.

What's your website?

No website yet? Put 'none'.

Roughly how many enquiries do you get a month?
What happens when someone enquires right now?
Anything you already know is broken?

One line is fine.

Where should we send the findings?

We only use this to reply to you. Privacy