Structure and writing
Which pages you need and what goes on each. We help explain your services or programs, prices where you publish them, hours, locations and the questions people ask before they get in touch.
Visual design
Your logo, colours, type and photography applied consistently, with layouts that make the important things easy to find. A new logo or full brand strategy is a separate project if you want one.
Customer journeys
The routes people take to act: an enquiry, a quote request, a booking, an application or a registration. Each asks only what you need, in an order that makes sense on a phone.
Build quality
Responsive pages, accessibility basics like contrast, keyboard use and labels, fast loading, and search foundations: titles, descriptions, clean headings and a sitemap. No one can honestly promise a ranking.
Handover and what comes after
You review everything before launch. We show you how to make everyday changes yourself. Ongoing updates, support and hosting are agreed separately and written into the quote.
Connected to the rest
If you want it, enquiries can land straight in your CRM and get an instant reply. That part is optional and scoped on its own.