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Websites people trust before they call.

We design and build websites for local businesses: pages that explain what you do, a look that fits your brand, and forms that turn visits into enquiries, bookings and registrations. New sites and redesigns.

For schools, academies, studios, clinics and service companies whose customers want to understand them before getting in touch.

Open Ottermere Swim School These are live example sites. Scroll inside either screen.These are live example sites. Open one to try it on your phone.

Example websites

Each site has its own brand, typography and booking flow, because each business is different. Open one and use it the way a customer would.

Swim school, ages 6 months to 12 years

Ottermere Swim School

A bright, confident site for a children's swim school: levels laid out as pool lanes, lesson times by day, clear fees and a free-assessment request parents can finish in a minute.

Built
Homepage, levels and badges, lesson times, fees, free-assessment request
Type
Bricolage Grotesque and DM Sans
Colour
View the site

Kitchen and bathroom renovation

Larchwood Renovation

A photography-led site for a renovation company: recent projects up front, what each service includes, a week-by-week process and a three-question quote request.

Built
Homepage, project gallery, services, process timeline, quote request
Type
Schibsted Grotesk
Colour
View the site

Reformer Pilates studio

Stillroom Pilates

A calm, precise site for a boutique studio: today's classes on the first screen, the whole week's timetable with spaces left, clear pricing and an intro-class booking.

Built
Homepage, class guide, weekly timetable, pricing, intro-class booking
Type
Geist
Colour
View the site

Ottermere, Larchwood and Stillroom are fictional businesses. We designed and built these sites to show the standard of our work; the photography is licensed stock from Unsplash.

What a website project covers

Every project is scoped to the business. Most involve all five to some degree; a refresh might only touch two.

Structure and writing

Which pages you need and what goes on each. We help explain your services or programs, prices where you publish them, hours, locations and the questions people ask before they get in touch.

Visual design

Your logo, colours, type and photography applied consistently, with layouts that make the important things easy to find. A new logo or full brand strategy is a separate project if you want one.

Customer journeys

The routes people take to act: an enquiry, a quote request, a booking, an application or a registration. Each asks only what you need, in an order that makes sense on a phone.

Build quality

Responsive pages, accessibility basics like contrast, keyboard use and labels, fast loading, and search foundations: titles, descriptions, clean headings and a sitemap. No one can honestly promise a ranking.

Handover and what comes after

You review everything before launch. We show you how to make everyday changes yourself. Ongoing updates, support and hosting are agreed separately and written into the quote.

Connected to the rest

If you want it, enquiries can land straight in your CRM and get an instant reply. That part is optional and scoped on its own.

How we build it

Five stages, each one agreed before the next begins.

  1. Discovery

    Who your customers are, what they need to know and what you want them to do.

  2. Structure and copy

    A page plan and the words, so the design has something real to work with.

  3. Design

    The look of your key pages on desktop and phone, for you to review.

  4. Build

    The full site, forms and search basics, tested on real devices.

  5. Launch and handover

    Go-live with your approval, then a walkthrough of how to update it.

Usually part of a website project

  • Planning the pages and navigation with you
  • Design applied to your existing identity
  • Responsive build of the agreed pages
  • The agreed enquiry, booking or registration forms
  • Search foundations and speed work
  • Your review before launch, then a walkthrough

Scoped separately, if you need it

  • A new logo or brand strategy
  • Large amounts of new writing, or translation
  • Photography or video
  • Connections to other software
  • Ongoing updates, support and hosting

Questions about websites

What a website project with us involves, from the first call to after launch.

Still have a question? bookedlabsco@gmail.com

01Do you build new websites or only redesign?

Both.

With no site yet, we start from what your customers need to know before they get in touch: what you offer, who it's for, how pricing works and how to book.

With an existing site, we look at what's already working before suggesting changes: the pages people visit, where enquiries come from and the wording customers respond to. That way a redesign doesn't throw away what works.

02Can you work with the platform my site is on now?

Often, yes.

Sometimes improving what you have is the better choice, and sometimes moving is. Before you decide, we explain the trade-off in plain terms:

  • What you'd gain, and what it would cost.
  • Who will be able to edit the site afterwards.
  • Anything that could break, like links people already use. If pages move, old links are redirected so nobody lands on a dead page.
03How many pages will I need?

As many as your business needs to explain itself, and no more.

Most small businesses need fewer pages than they think. A typical site has a homepage, a page for each main service or program, pricing or how pricing works, an about page, and contact or booking.

We work out the list with you before quoting, so the price matches the real job.

04Do you write the content?

We help structure it and can draft or edit it from what you tell us. You approve every word.

Usually a short conversation is enough for us to draft a page in your voice. You read it, change what doesn't sound like you, and sign it off.

Large amounts of new writing, translation and photography are scoped separately, so you know exactly what's included. If you don't have photos yet, licensed stock can be a starting point, as on our example sites.

05Will it work properly on phones?

Yes. We design for phones first.

Most local customers find you on a phone, often in a spare minute. We test every page at phone sizes, make buttons big enough to tap, keep forms short and check that booking or enquiring works from start to finish.

Our example sites are built the same way. Open one on your phone and try it.

06Will it get me to the top of Google?

No one can honestly promise that.

What we do is build the foundations search engines look for:

  • Fast pages that work well on phones.
  • Clear headings, page titles and descriptions.
  • Pages that answer what people actually search for.

Where you rank also depends on your competition, your reviews, your Google Business Profile and time. Be wary of anyone who guarantees a ranking.

07What happens after launch?

You get a walkthrough so you can make everyday changes yourself.

We show you how to update things like opening hours, prices and photos without needing us.

Ongoing updates or support, who owns the site and where it's hosted are agreed up front and written into the quote, so there's nothing to discover later.

Start a website

Tell us what you have now, or that you're starting from scratch. Either is fine.

  1. Answer a few quick questions in the form. New projects and existing setups are both welcome.
  2. We reply by email with what we'd suggest and, if it helps, times for a short call.
  3. If it's a fit, you get a written quote with the scope and a fixed price before any work starts.

Prefer email? bookedlabsco@gmail.com
Or book a 15-minute project call.

What's not working?

Pick as many as apply.

What's your website?

No website yet? Put 'none'.

Roughly how many enquiries do you get a month?
What happens when someone enquires right now?
Anything you already know is broken?

One line is fine.

Where should we send the findings?

We only use this to reply to you. Privacy